图①：《千里江山图》文创茶具。故宫博物院供图

　　图②：“画游千里江山——故宫沉浸艺术展”展览现场。张 廉摄

　　图③：《千里江山图》局部。资料图片

　　从茶具、丝巾到展览、舞剧，围绕收藏于故宫博物院的北宋画作《千里江山图》的文化创意开发，一次次掀起热潮，吸引了人们对《千里江山图》及其背后故事的深入挖掘，引发了人们对传统文化的热情。着眼《千里江山图》的文化创新实践，能够探究文物活化的途径，找到文物“活起来”的密码。

　　正如故宫博物院副院长王跃工所说，依托展览研发随展文创产品、图书、数字化产品，进而将挖掘出的文物文化元素不断衍生深化，实现跨界合作开发，能够推动博物馆文化创意开发工作日渐成熟、全面、系统。

　　推出茶具、折扇、丝巾

　　青绿山水走进日常生活

　　观众排起长队，只为一睹“千里江山”的风采，这是2017年9月“千里江山——历代青绿山水画特展”开展时的场景。展览展厅设在故宫博物院午门正殿和东西雁翅楼，分前后两期，共展出文物86件套，以北宋画家王希孟的《千里江山图》为中心，系统梳理、展示了中国历代青绿山水画的发展脉络。

　　伴随展览的策划，故宫博物院还同步启动了同主题文创产品的研发工作。《千里江山图》异型茶具套组，仿山石造型制作，异型茶壶和公道杯正放为实用器皿，倒置后可做家居摆件装饰。《千里江山图》多功能艺术桌垫，既体现了原画的优美意境，又还原了原作的绚丽色彩。千里江山艺术折扇，扇面采用几近失传的“花罗”工艺，其提花纹样的设计源于故宫博物院藏清代缠枝牡丹纹花罗文物，扇面图案依《千里江山图》设计，花罗扇面质地细密，轻盈通透，其中花罗手工扇套，配以真丝贡缎内衬，与折扇浑然天成，交相呼应。《千里江山图》艺术丝巾采用100%桑蚕丝，手感柔滑、细腻、悬垂性好，较好融合了优雅与文艺的气息。

　　《千里江山图》经典的青绿配色，还非常适合于各类饰品、日用品。故宫博物院研发了包括项链、耳饰、戒指等首饰系列，包括尺、镇纸、笔筒、便签纸砖等文具系列，包括手工皂、手提袋、无火香薰等日用品，让青绿山水走进日常生活，走进寻常百姓家。

　　王跃工介绍，“千里江山”系列文创产品逐渐成为故宫文创中品系丰富、类型多样、广受欢迎、迭代至今的明星系列产品。为了将“千里江山”的文化元素不断深化丰富，更好地加以传播，故宫博物院还开展了许多同主题的创新合作项目。

　　跨界展览、游戏、音乐

　　数字技术带来沉浸体验

　　随着文创开发类型愈加丰富、种类愈加多样，《千里江山图》的衍生开发与科技结合，寻求跨界突破，以游戏、音乐、数字展览等多种形式呈现给大众。

　　《绘真·妙笔千山》是故宫博物院和网易联合推出的一款手机游戏。王跃工介绍，这款以《千里江山图》为创作蓝本的轻度解谜类游戏，满足更多公众尤其是年轻群体的喜好，有助于推动传统文化的普及。“故宫博物院的专家与游戏制作团队花费了大量精力设计这款游戏，制作团队借鉴古画创作技法，通过技术手段使静态图画转为动态呈现，尽力还原古画的真实面貌，营造出‘如入画境’的体验。在设计上也降低了游戏的操作复杂性及解谜难度，让玩家可以更纯粹地享受游戏过程。”王跃工说。

　　除了游戏，2018年7月，故宫博物院还与腾讯创新大赛、QQ音乐联合主办了“古画会唱歌”音乐创新大赛。故宫博物院精选10幅珍藏名画，为参赛选手提供“唱作”素材。其中，以《千里江山图》为创作蓝本，打造了中国风主题曲《丹青千里》，以现代方式表达传统绘画，开启一场跨越千年的文化对话。

　　围绕《千里江山图》的迭代还在不断升级。2019年12月，故宫博物院举办“星槎万里——紫禁城与海上丝绸之路”专题展，其中的数码艺术展“千里江山图3.0”糅合了传统美术与数码科技的优势，生动再现出宋代青绿山水巅峰之作的雄浑壮阔，让观众宛若置身《千里江山图》中，带来全新的艺术体验。

　　王跃工介绍，2021年8月，“千里江山图3.0”数字IP升级为“画游千里江山——故宫沉浸艺术展”并落地重庆，融入当地文化元素与更为丰富、交互性更强的数字科技互动内容。“核心展项‘盛世长卷’，在长50米、高5米的墙上呈现全新升级的‘千里江山’巨幅动态数字长卷。这也是拥有实时分层渲染核心技术与时间变换系统的文物主题动态数字长卷，让观众感受动起来的千古名画。全景体验沉浸式空间‘丹青剧场’，以‘云游江山’为主展项，将《千里江山图》三维粒子化解构，呈现出立体生动的数字景观，为观众构建在千里江山中穿梭云游的体验。”王跃工说。

　　创排舞剧收获好评

　　传统文化对接时代审美

　　“无名无款，只此一卷；青绿千载，山河无垠。”2022年央视虎年春晚舞台上，舞蹈诗剧“《只此青绿》——舞绘《千里江山图》”选段惊艳亮相。这部由故宫博物院、中国东方演艺集团有限公司、人民网股份有限公司共同出品的舞蹈诗剧，从2020年8月首演开始，就收获如潮好评。

　　舞蹈诗剧《只此青绿》以今人视角切入、溯源中华优秀传统文化。舞台上，舞者通过精妙的舞蹈，勾勒出层次丰富的画境，兢兢业业的故宫博物院文博工作者与勤勉不辍的古代工匠交织成一幅人文画卷。观众跟随一位现代故宫研究员——展卷人，循着“展卷、问篆、唱丝、寻石、习笔、淬墨、入画”的篇章纲目，徜徉在富有传奇色彩的中国传统美学意趣之中。中国东方演艺集团有限公司党委书记、董事长景小勇说，该舞剧用平凡劳动者的故事让文物焕发光彩、唤起人们心中最宝贵的文化记忆与信念。

　　值得一提的是，《只此青绿》吸引了很多年轻人的目光，节目中高难度的“青绿腰”成为网络热议的话题。《只此青绿》主演孟庆旸认为，《只此青绿》是对中华优秀传统文化的回眸与致敬，以舞蹈诗剧的方式诉说了文化的沉淀、发现和传承。“作为年轻的文艺工作者，很荣幸以我们的方式致敬、传承优秀传统文化，并带着热忱的心传递给观众。”孟庆旸说。

　　《千里江山图》带动的传统文化热还在持续发酵。《只此青绿》首轮演出在南通、上海、苏州、佛山等16个城市演出50场。二轮全国巡演走进海口、成都、杭州、广州、合肥等近40个城市演出120余场，目前很多场次的演出已经一票难求。

　　王跃工说，文化创意开发工作始终要坚持弘扬中华优秀传统文化，也就是“守正”，同时要在“创”字上下功夫，深入挖掘自身的特色文化资源，紧跟时代发展的步伐，找到传统与现代的结合点，在具体工作中兼顾文化内涵、数字科技与实用价值，不断推动中华优秀传统文化创造性转化、创新性发展。（记者王珏）

Figure ①: cultural creation tea set in the picture of thousands of miles of rivers and mountains. Photo provided by the Palace Museum ②: exhibition site of "painting thousands of miles of rivers and mountains - Immersion art exhibition of the Palace Museum". Photo ③ by Zhang Lian: part of the picture of thousands of miles of rivers and mountains. From tea sets and silk scarves to exhibitions and dance dramas, around the cultural and creative development of the painting of the Northern Song Dynasty "thousands of miles of rivers and mountains" collected in the National Palace Museum, there has been a boom again and again, which has attracted people's in-depth exploration of the "thousands of miles of rivers and mountains" and the stories behind it, and aroused people's enthusiasm for traditional culture. Focusing on the cultural innovation practice of "thousands of miles of rivers and mountains", we can explore the ways to activate cultural relics and find the password for cultural relics to "live". As Wang Yuegong, vice president of the Palace Museum, said, relying on the exhibition to develop cultural and creative products, books and digital products, and then continuously derive and deepen the excavated cultural relics and cultural elements, so as to realize cross-border cooperative development, which can promote the cultural and creative development of the museum to become more mature, comprehensive and systematic. Tea sets, folding fans, silk scarves and green landscapes were introduced into daily life. The audience lined up to see the style of "thousands of miles of rivers and mountains". This was the scene when the "thousands of miles of rivers and mountains - special exhibition of green landscape paintings of past dynasties" was launched in September 2017. The exhibition hall is located in the main hall of the Meridian Gate of the National Palace Museum and the East-West wild goose wing building. It is divided into two phases. A total of 86 sets of cultural relics are displayed. Centered on the painting of thousands of miles of rivers and mountains by Wang Ximeng, a painter of the Northern Song Dynasty, it systematically combs and displays the development context of Chinese green landscape painting in previous dynasties. With the planning of the exhibition, the palace museum also launched the research and development of cultural and creative products with the same theme. The set of special-shaped tea sets in the painting of thousands of miles of rivers and mountains is made by imitating the shape of mountains and stones. The special-shaped teapot and fair cup are placed as practical utensils, which can be used as household decorations after being inverted. The multifunctional art table mat in the painting of thousands of miles of rivers and mountains not only reflects the beautiful artistic conception of the original painting, but also restores the gorgeous color of the original painting. Qianli Jiangshan art folding fan adopts the nearly lost "Hualuo" technology on the fan surface. The design of its jacquard pattern originates from the cultural relics of the tangled peony pattern of the Qing Dynasty collected in the National Palace Museum. The fan surface pattern is designed according to the picture of Qianli Jiangshan. The Hualuo fan surface is fine, light and transparent. Among them, the Hualuo manual fan cover is matched with the lining of silk satin, which is natural and echoes with the folding fan. The artistic silk scarf in the painting of thousands of miles of rivers and mountains adopts 100% mulberry silk, which has a smooth, delicate feel and good drapability, and better integrates the atmosphere of elegance and literature and art. The classic blue-green color in the painting of thousands of miles of rivers and mountains is also very suitable for all kinds of jewelry and daily necessities. The Palace Museum has developed jewelry series including necklaces, earrings, rings, etc., including stationery series such as ruler, Paperweight, pen holder, note paper brick, etc., including daily necessities such as handmade soap, handbag and flameless fragrance, so as to bring green landscape into daily life and ordinary people's homes. According to Wang Yuegong, "thousands of miles of rivers and mountains" series of cultural and creative products have gradually become a star series of products with rich lines, diverse types, wide popularity and iteration in the cultural and creative products of the Forbidden City. In order to continuously deepen and enrich the cultural elements of "thousands of miles of rivers and mountains" and better spread them, the Palace Museum has also carried out many innovative cooperation projects with the same theme. Cross border exhibitions, games, music and digital technology bring immersive experience. As the types of cultural and creative development become richer and more diverse, the derivative development of Qianli Jiangshan map is combined with science and technology to seek cross-border breakthroughs and present it to the public in various forms such as games, music, digital exhibitions and so on. "Huazhen · miaobiqianshan" is a mobile game jointly launched by the Palace Museum and NetEase. Wang Yuegong introduced that this light puzzle game based on the "picture of thousands of miles of rivers and mountains" can meet the preferences of more public, especially young groups, and help promote the popularization of traditional culture. "The experts of the Palace Museum and the game production team spent a lot of energy designing this game. The production team learned from the creation techniques of ancient paintings, turned the static pictures into dynamic presentation through technical means, tried its best to restore the true face of ancient paintings, and created an experience of 'entering the painting environment'. The design also reduced the operation complexity and puzzle solving difficulty of the game, so that players can more purely enjoy the process of the game." Wang Yuegong said. In addition to games, in July 2018, the Palace Museum, together with Tencent innovation competition and QQ music, jointly hosted the "ancient painting singing" music innovation competition. The Palace Museum selected 10 rare paintings to provide "singing and writing" materials for contestants. Among them, taking the "picture of thousands of miles of rivers and mountains" as the creative blueprint, the Chinese theme song "Danqing thousands of miles" was created to express traditional painting in a modern way and open a cultural dialogue spanning thousands of years. The iteration around the "picture of thousands of miles of rivers and mountains" is still upgrading. In December 2019, the National Palace Museum held a special exhibition of "stars and thousands of miles - the Forbidden City and the maritime Silk Road". Among them, the digital art exhibition "thousands of miles of rivers and mountains map 3.0" combines the advantages of traditional art and digital technology, vividly reproduces the grandeur of the peak works of green mountains and rivers in the Song Dynasty, making the audience feel like being in the "thousands of miles of rivers and mountains map" and bringing a new artistic experience. According to Wang Yuegong, in August 2021, the digital IP of "picture 3.0 of thousands of miles of rivers and mountains" was upgraded to "painting thousands of miles of rivers and mountains - Forbidden City immersion Art Exhibition" and landed in Chongqing, integrating local cultural elements and richer and more interactive digital technology interactive content. "The core exhibition item 'flourishing age scroll' presents a newly upgraded 'thousands of miles of rivers and mountains' huge dynamic digital scroll on the wall 50 meters long and 5 meters high. This is also a cultural relic theme dynamic digital scroll with real-time layered rendering core technology and time transformation system, which allows the audience to feel the moving famous paintings of the ages. The panoramic experience immersive space' Danqing theater 'focuses on' traveling through the rivers and mountains', and the picture of thousands of miles of rivers and mountains" The three-dimensional particle deconstruction presents a three-dimensional and vivid digital landscape, and constructs the experience of shuttling through thousands of miles of rivers and mountains for the audience. " Wang Yuegong said. The harvest of chuangpai dance drama is highly praised, and the traditional culture is connected with the aesthetics of the times. "There is no name, no money, only this one volume; green for thousands of years, mountains and rivers are boundless." On the stage of CCTV Spring Festival Gala of the year of the tiger in 2022, excerpts from the dance Poetry Drama "only this green" - dance painting "thousands of miles of rivers and mountains" appeared in amazement. This dance Poetry Drama, jointly produced by the Palace Museum, China Oriental Performing Arts Group Co., Ltd. and people's Network Co., Ltd., has received a wave of praise since its premiere in August 2020. The dance Poetry Drama "only this green" cuts into and traces back to the excellent traditional Chinese culture from the perspective of modern people. On the stage, the dancers outline a rich picture scene through exquisite dance. The conscientious cultural and museum workers of the Palace Museum and the diligent ancient craftsmen interweave into a humanistic picture. The audience followed a researcher of the modern Palace Museum, the exhibitor, and wandered through the legendary traditional Chinese aesthetics in accordance with the chapter outline of "exhibition, asking for seal characters, singing silk, looking for stones, learning pens, quenching ink and painting". Jing Xiaoyong, party secretary and chairman of China Oriental Performing Arts Group Co., Ltd., said that the dance drama makes the cultural relics glow with the stories of ordinary workers and evokes the most precious cultural memory and belief in people's hearts. It is worth mentioning that "only this green" has attracted the attention of many young people, and the difficult "green waist" in the program has become a hot topic on the Internet. Meng Qingmin, the star of "only this green", believes that "only this green" is a review and tribute to the excellent traditional Chinese culture, and tells the precipitation, discovery and inheritance of culture in the form of dance poetry and drama. "As a young artist, I am honored to pay tribute to and inherit the excellent traditional culture in our way, and pass it on to the audience with enthusiasm." Meng Qingmin said. The traditional culture fever driven by the picture of thousands of miles of rivers and mountains is still fermenting. The first round of "only green" was performed 50 times in 16 cities including Nantong, Shanghai, Suzhou and Foshan. The second round of national tour has performed more than 120 performances in nearly 40 cities such as Haikou, Chengdu, Hangzhou, Guangzhou and Hefei. At present, it is difficult to get a ticket for many performances. Wang Yuegong said that the cultural and creative development work should always adhere to carrying forward the excellent traditional Chinese culture, that is, "keeping the integrity". At the same time, we should work hard on the word "creation", deeply tap our own characteristic cultural resources, keep up with the pace of the development of the times, find the combination point of tradition and modernity, give consideration to cultural connotation, digital technology and practical value in specific work, and constantly promote the creative transformation of excellent traditional Chinese culture Innovative development. (reporter Wang Jue)